You want people to like you don't you? The more people like you and the more you grow yourself to be contagious, the more sales results you'll accomplish. If you are not likeable, you might not ever find customer loyalty, or worse, you might not ever get sales. How many products have you wanted to buy but did not because of the person who was selling it to you? It has nothing to do with the product or the service. It has everything to do with the person that sells it. People will buy into you first, before buying what you offer.

Your YES Attitude
A "yes" attitude is a lot more powerful and evident than a positive attitude. Being positive is a daily must. It takes as much energy to be positive than it does to be negative. The choice is easy. No one wants to hang out with a negative, whining, complaining person. So scratch being negative from your life. Now, work on your "yes" attitude. Being positive involves much of your mental behavior. Having the "yes" attitude involves action. People want to hang around people that are doing things and motivate others to do great things. Yes means "let's go". Yes means "let's do this". Yes means celebration. Yes brings smiles. Yes favors the brave. I don't mean for you to say "yes" to all things. Say YES to life and what it takes to make it the best experience towards growing yourself and your business regardless of the risks.

Body Language
By reading the following behaviors you will be aware of how secure and insecure people might be when they are speaking. The simplest one to detect is smiling. Smiling is one of the most contagious things ever. Don't smile and you will only get those friends that don't smile either. Stretching or even worse, yawning while making a comment or sharing an opinion is a sign of insecurity, especially in front of prospects or business partners. Avoid doing that. It makes the listener focus on how tired you are and how cautious you are with your comment.

Scratching the back of the head or fixing your hair while speaking is also a sign of delivering an insecure comment. This also makes the listener focus on other things happening and how unassertive you are about your delivery. For example: "Can we meet this Friday to talk about how I can help you?" (While scratching the back of your head). Weak!

Laughing out loud at the end of every comment is a sign of uncertainty and evidence that what you said might not be funny. It can be taken to the listener as being annoying as well.

These are the main points you should avoid. The best solution is to be secure and believe in yourself. Smile, make eye contact and listen genuinely. Don't forget the basics.


Blue Steel
Look good, smell good. As simple as it sounds, it is very important. Comedian Jim Gaffigan says: "Isn't it funny that when a stranger looks nice, smells nice and smiles, you smile back at them, shake their hand and think they are nice. But when a stranger comes smelling funny, dressed funny, not color coordinated, with a frown on their face you react as; What the [explicative] do you want?" It is not far from the truth.

The Big L
Do not interrupt, argue or try to prove your prospects wrong. But but but but but! Listen. Listening is a skill you have to develop. Do you genuinely listen to your friends, or do you wait for them to finish for you to slam your comment? Listening will reveal information, will let you see where their passion is and will let you identify their need. The best salesmen and the best friends in the world are listeners. Would you rather be right? Or would you rather be rich?

A Secret Weapon
Get ready for a trick that will build you relationships faster than ever. You want to be known as a fun person to be around. If you have a smart phone (and you know you should), take pictures with every person that you meet. It will make you look like the "party person" and this is good. After your meetings, record a 15 to 30 second personal video and text it to those you met hours later or the day after. Do not wait any longer.

Here it is for the big boom! Download an app that you can add thought bubbles to your pictures. I use ClickMe for my iPhone. Use the picture that you took with them to add thought bubbles to both of you. Or take a picture of yourself and add a thought bubble with a fun message and text it to them. Don't email it. Make it personal. Have fun with it! I get comments from doing that daily and all of them are good. Smiles are priceless and it is always good to start with smiles. If you can make them laugh, you can make them buy.

Some of these tips and tricks I teach in my "Street Play" seminar. Apply them to your daily life and accept the big hugs coming your way as a reward of being a contagious person.

To read my previous letter, click here.
millo aldea
Entrepreneur & motivator. Fascinated by human behavior and interaction.


Millotico is my hero and I was named Millote after his father.