My name is Jason Vega. Recently, Millo asked to use my daughter Sophia for a video competition to promote his fitness challenge. The idea was to have a 5 year old explain how easy it is do the challenge. So, if a 5 year old can explain it, everyone will be able to understand it.
Sophia is my little angel, so in order to have her protective father agree to the video shoot, Millo expressed all of the benefits that my daughter would get, if the video turned out to be a big hit. His enthusiasm sold me right off the bat! Just like he writes in his emails, his use of words and excitement were more than captivating for me to accept and roll with the whole idea. I've always felt Sophia is a little star, and since Millo has always known I've felt this way, he gave me a mental image of what could happen. Was he playing the sales game on me? Absolutely! But I knew he was being genuine and he didn't show any signs of providing "fake" value.
At a glance, the script was short. I thought that he should've extended it a little in order to show the information that I felt people needed to know about the challenge. But Millo made a very good point: "Avoid displaying information you think people need. Instead, display what you know they want to hear." It made sense! We tend to think that because it is important, people want to hear it. And we all know that is not true. Give people what they want and not what they need. The need is not necessarily enough to buy, but desire has a better chance. Knowing what Sally Hogshead teaches about people having a 9 seconds attention span, Millo's script hit the "hot spots" even between the first sentence, and made it obvious to me that he was going to capture an audience.
When the video was uploaded, it started getting thousands of views daily. The fitness community shared it with everyone and my little angel got 18 thousand views in just one month. I was forwarded an email from the CEO of the company saying that Sophia's video has been the best video done by the entire company. Millo invited me to a fitness convention with close to 7 thousand people where he told me that Sophia's video was going to be shown. I gladly accepted! To make a long story short, we were asked to go on stage to receive the prize: a paid trip to Disneyland California, including hotel stay and a limousine ride for Sophia, my wife and I.
All this time I knew that Millo won the video competition and that the trip was his, but he never wanted any of the glory. He gave away the prize to the person that deserved it the most: my daughter. I don't know much about sales, but I know how my friend made me feel. And because of that I've joined him in business. How do you make your friends, customers or business partners feel?
The entire experience was captured on video. Below is the link to view it. I hope that you enjoy my daughter's video, and witness what is like to have a star for a child. And remember; when Millo recommends something to you, I urge you to take the opportunity! -Jason Vega
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"I have listened to a lot of people present their businesses, their ideas, and their networking processes. I've paid a lot of money to attend seminars over the years that are geared toward increasing networking skills, improving sales techniques, branding yourself and your business, and in general to get more sales. Millo has a gift.
Millo has an exceptional presentation filled with good information to share with the group. He has a fresh, easy but dynamic demeanor. The presentation is professional, the content "speaks" to any business person, and the delivery is right on."
Sue King
Watson Realty Corp
watsonrealtycorp.com
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